The Indian Premier League is one example of this. The renowned red-blue-white logo may be seen on the shirts of various Indian sports teams. Using appealing commercial concepts, the corporation has been popularising its brand on various sporting events. Pepsi is also offered in a low-calorie form known as Diet Pepsi to cater to diverse markets.

Many Indians have fallen in love with this lemony-flavoured, sparkling cool drink. The drink is ideal for drinking after a large meal. You can satisfy your thirst with a cool glass of sprite at any time of day.

Other flavours of the cold drink include Fanta Apple and Fanta Grape. A sugar-free variant was recently introduced for health-conscious consumers. Mirinda and other powdered soft drinks such as Tang and Rasna are currently posing a significant threat to the brand.